Uh, Did Everyone Forget How to Joke?

So Dr. Pepper has a new diet drink called Dr. Pepper 10 that is essentially their version of Coke Zero but, you know, with 10 calories instead of none. I'm not mad, but some people are. mainly women. As a woman myself, I think I am totally allowed to make fun of this. Does seriously no one get the joke?

Now, call me crazy, but no one, absolutely NO ONE, thinks there might be a little reverse psychology going on here? Really?????? I want a Dr. Pepper 10 right now.