The study was commissioned by the ultra-exclusive British insurer Hiscox (we swear we're not making this up), which was curious to know how people respond to high-end luxury cars. "We knew owners of luxury cars felt a connection with the sound of their vehicles," says Steve Langan, managing director of the insurance company. "We have now scientifically proven the physical attraction people feel when it comes to cars."
To test the theory that high-performance cars get people hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.
“We saw significant peaks in the amount of testosterone in the body, particularly in women," Maxon says, noting that even women who said they had no interest in cars were turned on. "Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”
As for the Polo? Everyone had less testosterone after listening to it. That means the acceleratus interruptus of a Prius going all-electric in traffic is automotive equivalent of skin flicks starring previous secretaries of state, despite General Motors' claim that nearly nine out of 10 women would rather talk to a guy in a hybrid than a Porsche.
There ya have it fellas. If you wanna get in them jeans, you gotta get in something better than aGM.
Just sayin!
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